Thursday, 11 February 2010

Research of Target Audience and Genre



Discrimination
The work as a whole must not endorse discriminatory
language or behaviour.

Drugs
Drug taking may be shown but the film as a whole must not
promote or encourage drug misuse. The misuse of easily
accessible and highly dangerous substances (for example,
aerosols or solvents) is unlikely to be acceptable.

Horror
Strong threat and menace are permitted unless sadistic
or sexualised.

Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and
self-harming) should not dwell on detail which could be
copied. Easily accessible weapons should not be glamorised.

Language
There may be frequent use of strong language (for example,
‘fuck’). The strongest terms (for example, ‘cunt’) may be
acceptable if justified by the context. Aggressive or repeated
use of the strongest language is unlikely to be acceptable.

Nudity
Nudity may be allowed in a sexual context but without
strong detail. There are no constraints on nudity in a
non-sexual or educational context.

Sex
Sexual activity may be portrayed without strong detail.
There may be strong verbal references to sexual behaviour,
but the strongest references are unlikely to be acceptable
unless justified by context. Works whose primary purpose is
sexual arousal or stimulation are unlikely to be acceptable.

Theme
No theme is prohibited, provided the treatment is
appropriate for 15 year olds.

Violence
Violence may be strong but should not dwell on the infliction
of pain or injury. The strongest gory images are unlikely to
be acceptable. Strong sadistic or sexualised violence is also
unlikely to be acceptable.

There may be detailed verbal references to sexual violence
but any portrayal of sexual violence must be discreet and
have a strong contextual justification.


In line with the consistent findings of the BBFC’s public
consultations and The Human Rights Act 1998, at ‘18’ the
BBFC’s guideline concerns will not normally override
the principle that adults should be free to choose their
own entertainment. Exceptions are most likely in the
following areas:

• Where the material is in breach of the criminal law,
or has been created through the commission of a
criminal offence

• Where material or treatment appears to the BBFC to
risk harm to individuals or, through their behaviour,
to society – for example, any detailed portrayal of
violent or dangerous acts, or of illegal drug use,
which may cause harm to public health or morals.
This may include portrayals of sexual or sexualised
violence which might, for example, eroticise or
endorse sexual assault

• Where there are more explicit images of sexual
activity which cannot be justified by context. Such
images may be appropriate in ‘R18’ works, and in
‘sex works’ (see below) would normally be confined
to that category.

In the case of video works (including video games),
which may be more accessible to younger viewers,
intervention may be more frequent than for cinema films.

Sex education at ‘18’
Where sex material genuinely seeks to inform and
educate in matters such as human sexuality, safer
sex and health, explicit images of sexual activity may
be permitted.

Sex works at ‘18’
Sex works are works whose primary purpose is sexual
arousal or stimulation. Sex works containing only material
which may be simulated are generally passed ‘18’. Sex
works containing clear images of real sex, strong fetish
material, sexually explicit animated images, or other
very strong sexual images will be confined to the ‘R18’
category. Material which is unacceptable in a sex work
at ‘R18’ is also unacceptable in a sex work at ‘18’.

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